Xavier Yong

One platform, not Amazon or Shopee, is revolutionising the way people shop in the current digital economy. It’s TikTok. TikTok, once considered a dance challenge

Being able to operate a computer or phone is now necessary in today’s fast-paced digital environment. Digital platforms are a part of daily life in

The basic fabric of commerce is being reshaped in the centre of Singapore by a quiet revolution.  Consumer journeys are becoming increasingly complex networks of

Are you a Singaporean over 21 who is prepared to take charge of your professional destiny and enter a world complete with digital opportunities? You’re

Organic vs Paid Brand Awareness Increasing Brand awareness plays a vital role in the success of any marketing strategy, serving as a measure of how

What is AI Analytics in Retail? Have you ever wondered how some retailers stay ahead of the game while others struggle to keep up? The

What is Generative AI in Retail? Have you ever wondered how technology is changing the shopping experience? Generative AI is making waves in the retail

How Omnichannel Retail Is Evolving in Singapore The term “omnichannel retailing” describes a coordinated strategy that combines several sales channels to give customers a flawless

How TikTok is changing the way people shop online TikTok has risen to prominence on social media in recent years and quickly established itself as